I’m aiming this short article to consultants, but this technology can be applicable in many different circumstances. Usually when you think about a communication tool within a corporation, you are thinking about email or AIM. However, employees are indirectly communicating with their organization all the time. Consider an employee who tracks his/her career goals in a new web-based “performance and career management portal” Company A purchased to manage career development. This communication has been relegated to a browser. Or consider an employee who is asked to track their daily ideas …

Staction has been getting a lot of buzz for their “project management” people management web app. It looks a lot like what Yammer came out with a while ago. The applications are truly amazing little helpers for remote offices. If you have a digital office space or many telecommuting employees, you have to be looking at upping the ante on your business communications. Building a company that gels across a Comcast connection can be tough.
Staction and Yammer help to bring a company together by visualizing the communication momentum that occurs …

Most businesses do not know how to support new media efforts internally. New statistics (that back up old hunches) indicate the breadth of money being wasted in email marketing alone.

What you don’t see in the graph above is how many of the 82% of companies that do track their campaigns, track them poorly…very poorly.
If you help run a company as a VP, CEO, or CMO you need to make sure that you fully understand this list that I’ve put together below.

It’s all chaos, I know. Company to company, big to small, as long as we have diversified teams we have disorganization and communication break downs; two BIG no-no’s from a management perspective. You know the saying Men are from Mars and Women are from Venus? Well every 8 to 16 working hours a day (depending on your working luxury) programmers are from Atlanta, DC, Florida, and Spain and the rest of your team is spread out across the rest of the world.
It’s 2009 people! And many businesses, regardless of size …