Google Caffeine & Search: Make it a double shot.
Google’s web indexing system that was released last year, Caffeine, has been boosted with a double shot of urgent results. According to their blog post, Google has identified the following types of searches to make sure that the results you find aren’t from stale sources:
- Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
- Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
- Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.
This change in Google’s search algorithm will affect a large chunk of web searches, around 35% of all search traffic. SEO experts have some work ahead of them to make sure that their client’s strategies are up-to-date with Google’s changes. If you haven’t checked today, you may want to go see how your site fares under the new rules. @ Zonkio, we’re doing well- still #1 for DC Tech Blog!
