Marketing Tip #267: Buy Advertising on Solitaire

Posted by Yates Jarvis on Apr 24, 2009 in Breaking News, The Web | 0 comments

eMarketer just published an article about the increase in women as PC Gamers. Tell me what you are imagining after reading this:

In addition, 29% of total PC game players were women ages 25 to 54, the largest percentage of any group. Women ages 55 and up were 17% of the market, the third-largest behind men 25 to 54. Older women spent the second-highest number of minutes playing.

So I’m thinking of some older woman with crazed out, perm hair two handing a joystick with goggles on. Now, thousands of them all over the country. But sadly no.

As I kept reading, the article points out that the standard games that come with Windows count…like Solitaire and FreeCell. I should have thought of that…but come on…who’s a “FreeCell Gamer.” Oh wait. YOUR MOM.

via Women Playing More Games – eMarketer.