Tags
Related Posts
Share This
Linking Performance to Business Metrics
At the upcoming O’Reilly Velocity Confrence in June, one of the sessions will cover how Hotmail links its performance to business metrics:
The parameters modeled range from: (a) Server Side: application’s design, systems architecture, Server SKU’s, geohosting, CDN’s, to (b) Network-Related: bandwidths, connectivity, network latencies, last mile effect, to© Client-Side: OS and browser mix, system configs, to (d) Business-Related: current/projected revenues, market shares, user-minutes, competitive advantage, feature parity, discoverability and adoption, and trends, to (e) Performance-Related: where Hotmail is with respect to its regional/global competitors and previous milestones. The model is fine tuned through AB Testing, comparing the before/after deploying new features, last mile instrumentation, revenue trending and market research.
Much like normal web analytics, they look at specific business and market-share metrics to assess their efforts’ success. However, assessing their server and network-related feedback also gives a lot of insight into how their full customer experience is performing and is a good idea for any company using analytics. Remembering to check your user’s actual bandwidth, browser versions, error messages, and so on sounds mundane, but can help you create a positive user experience all around and not just by assessing your conversion funnels.
