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Study: Time When Most People Pay Attention to Online Ads
Unfortunately, these stats are just for the UK- but not a bad segment to make some small assumptions. If you have any leg-room in your negotiations over ad space online, aim for the right time of day to display your ads (with Google AdWords you most certainly can).
The likelihood of users to pay attention to advertising at other times varied slightly depending on age.
The later the day became, the more young adults were interested in online ads.
More older users said they were most likely to pay attention to ads from 9am to 12pm and from 2pm to 6pm, while the fewest indicated the lunch period.
